Latest News

National Lamb Day to be relaunched
Katrina Thomas
/ Categories: National

National Lamb Day to be relaunched

AgProud chairman Jon Pemberton is on a mission to relaunch National Lamb Day

Kiwis are being encouraged to crank up the barbecue this summer and enjoy New Zealand lamb.

AgProud chairman Jon Pemberton and a group of like-minded farmers are on a mission to relaunch National Lamb Day on February 15, 2024.

‘’We want everyone, wherever they are, to enjoy great tasting New Zealand lamb.’’

The date February 15 is significant, as on this day in 1882 the first shipment of frozen lamb left Port Chalmers on the ship known as the Dunedin.

However, National Lamb Day was currently celebrated in New Zealand on May 24, the date the ship arrived in the United Kingdom, Pemberton said.

This date came and went each year without much fanfare, but Pemberton believed moving it to the summer made a lot more sense.

‘’Nobody wants to have a barbecue in cold, s....y weather.’’

As National Lamb Day coincides with the Southern Field Days at Waimumu, plans were already under way to showcase lamb at the South Island’s largest agricultural event.

Southern Field Days chairman Steve Henderson said it was a “cool idea to bring National Lamb Day back to summer and hold it at field days”.

‘’Lamb is critical to agriculture and the red meat industry in New Zealand.

‘’I hope everyone will get behind it,’’ Henderson said.

Pemberton said AgProud planned to crank up the barbecue on Thursday, February 15 and give away free lamb chops at field days.

Special guests would also be in attendance including several Olympians and Southland chef Ethan Flack had pledged his support.

Pemberton said he grew up eating roast lamb around the kitchen table and he hoped National Lamb Day would reignite that tradition.

A survey by Beef + Lamb New Zealand showed Kiwis were choosing lamb as their preferred main meat on Christmas Day.

More than a third of respondents (34.29%) in the Retail Meat New Zealand annual Christmas survey, opted for lamb over ham (33.17%).

Beef was ranked in third place at 13.34% while chicken (7.97%), prevailed over turkey (7.75%).

The annual survey captured responses from more than 3000 people.

Pemberton acknowledged it was a challenging time for sheep farmers with low lamb prices, but National Lamb Day would be an opportunity to celebrate this classic red meat.

Lamb had also reduced in price at the supermarket, making it more affordable for consumers, he said.

‘’We are looking forward to seeing national sales go up and people enjoying lamb a lot more.’’

Pemberton said he hoped making lamb a feature at field days would also help bridge the urban and rural divide.

‘’People that can’t access the free barbecues provided by the meat companies will be able to come and see us for a free chop.

The relaunch of National Lamb Day was being supported by farmers, meat processors, retailers and Beef + Lamb New Zealand Inc, the organisation responsible for the domestic promotion of beef and lamb.

B+LNZ Inc chief executive Kit Arkwright said he was pleased to help establish an annual celebration for lamb.

‘’We hope this day can become an enduring yearly celebration and you can take a moment to appreciate how delicious New Zealand lamb is,’’ Arkwright said.

Story written by Diane Bishop from the The Southland Times

Order a National Lamb Day T-Shirt

Previous Article Crafting More Than Sheds - The Shed Specialists partner with the Rural Support Trust
Next Article 9 things I wish everyone knew about grief…by Dr Lucy Hone
Print
268
 

Name:
Email:
Subject:
Message:
x

More news...

New events announced for "Checking-in" rural recovery project in the North Island

New events announced for "Checking-in" rural recovery project in the North Island

Several new ‘Checking-in’ events to support North Island rural communities impacted by last year’s adverse weather events have been announced for 2024.

February 12, 2024 0 Comments
Rural Support Trust sees nationwide increase in calls

Rural Support Trust sees nationwide increase in calls

Rural Support Trust National Chair Neil Bateup says this is only part of the story, ‘The Rural Support Trust profile has increased in our rural communities and with our team often being well known members of their local community they are regularly approached directly for assistance’.  Neil says that they are also seeing an increasing number of cases come...
January 30, 2024 0 Comments
Better Hunting - Free NZ hunting essentials eLearning

Better Hunting - Free NZ hunting essentials eLearning

Hunting wild game can be a great way to learn new skills, shrink your focus, slow down and make an achievable mission of something.

January 27, 2024 0 Comments
Ministers Doocey and Patterson Meet with Otago & Southland Rural Support Trusts

Ministers Doocey and Patterson Meet with Otago & Southland Rural Support Trusts

Farmers Weekley article - Matt Doocey hopes to partner with local groups to meet the mental health support need, as rural support trusts highlight “funding is not keeping pace with demand”.

January 25, 2024 0 Comments
9 things I wish everyone knew about grief…by Dr Lucy Hone

9 things I wish everyone knew about grief…by Dr Lucy Hone

Dr Lucy Hone is a Top 20 TED Talk of 2020; Global authority on resilience. Keynote Speaker, Best-selling Author, Award-winning 'pracademic', Media Commentator. Key topics include Coping with Loss; Resilient Grieving; Resilience.
January 23, 2024 0 Comments
National Lamb Day to be relaunched

National Lamb Day to be relaunched

Kiwis are being encouraged to crank up the barbecue this summer and enjoy New Zealand lamb.

January 19, 2024 0 Comments
Crafting More Than Sheds - The Shed Specialists partner with the Rural Support Trust

Crafting More Than Sheds - The Shed Specialists partner with the Rural Support Trust

In the heart of New Zealand’s thriving rural community lies a support network called Rural Support Trust, which fosters resilience and growth. As a shed-building business deeply involved in our...
GNS AF8 (Alpine Fault Magnitude 8) Exercise

GNS AF8 (Alpine Fault Magnitude 8) Exercise

Tuesday 5 December saw the Alpine Fault rupture with a magnitude 8 earthquake which could be felt all the way to Wellington. In Lower Hutt, some of NZ’s best geo-scientists and other teams dropped, covered,...
Rural mental health cases spike in Southland - Story by Federated Farmers in the Farmers Weekly

Rural mental health cases spike in Southland - Story by Federated Farmers in the Farmers Weekly

A combination of financial pressures, flooding, employment issues and isolation took a toll on Southland farmers’ mental health at the end 2023.   Southland Rural Support Trust wellness coordinator...

Rural Support Trust NZ

With thanks to our Principal Sponsors
 
Thanks to our Time Out Tour partners